The ads reached beyond the existing market, and Faygo couldn’t cancel them.

In the mid-1960s, Faygo became even more popular when the company started advertising during Detroit Tigers broadcasts. Then, the pop could be distributed throughout the Midwest. Apparently, there was a chance that the drinks could explode because of the reaction between the ingredients and poorly filtered water.Īfter consulting with chemists, the company installed a filtration system that removed the impurities from the water. However, Faygo could only sell its products in Michigan because the pop had a limited shelf life. New bottles and the famous shield logo were added, and the company refined a root beer formula. About midway through the decade, the brothers passed Faygo onto their sons. The following year, Faygo moved from its original Pingree St bottling plant to a new plant on Gratiot Avenue, which still operates today.įaygo Creme Soda & Faygo Cotton Candy Passing the Torch & Expanding the Marketīusiness really started booming in the 1940s. For a brief time in 1934, Faygo produced a beer too. Throughout the 1920s, the company added even more flavors - Ace Hi (similar to Nehi), Rock and Rye, vanilla, and seltzer water. They even built a new plant on Beaubien St.Īs the company expanded, the brothers decided that their brand name was too long, so they shortened it to Faygo in 1921. During this time, they added Lithiated Lemon and Sassafras flavors to the pop lineup. Over the next several years, the business grew enough so that they could purchase homes and hire their first employee. By 1912, they were able to ditch the wagon and deliver their flavorful pop in a GMC truck. The first flavors were Grape, Fruit Punch, and Strawberry.įor a while, the Feigenson brothers lived above the bottling plant and used a horse-drawn wagon to make deliveries. The Russian brothers were baker immigrants, and their goal was to turn their cake frosting recipes into soda pop. In November 1907, Ben and Perry Feigenson started Feigenson Brothers Bottle Works in Detroit, MI. Through the years they’ve grown into a regional powerhouse, selling both pop and merchandise for those who can’t get enough. That’s more than 110 years of sugary, carbonated goodness. This brand has been around Detroit in some form or another since 1907. If you think Faygo is a new phenomenon, you are mistaken.

Faygo Orange & Faygo Redpop History of Faygo Pop

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